Interior design has evolved as a discipline to the point of being more than just form, surface and color selection. Design has become the creation of a complete experience that more wholly engages an owner's guests, customers or clients. The internal environment now offers an opportunity to differentiate an owner and their product or service from competitors in a very unique way -- helping to make an event or transaction more pleasurable for guests to interact with the owner at the site of business.

The following images, selected from projects for clients in several fields, only begin to demonstrate the net result of the analysis, planning and execution of experience design. One truly needs to visit an installation to fully understand the effect.

Denise Drake, CID